Salvador Renteria arrived at Sterling Vineyards in 1962 from Mexico working first as a field laborer, then a vineyard supervisor. After several years, Salvador left to oversee the formative vineyards of Beaulieu Vineyards, Clos Pegase, Cuvaison and Silverado. While working these vineyards, Salvador initiated novel vineyard experiments which earned the respect of famed vintners such as Andre Tchelistcheff, Rick Forman and John Thacher.
Urged by these winemakers to implement trials on trellising, canopy management and other innovative grape management techniques, Salvador was among the first in the Napa Valley to do so. Salvador had the rare ability to focus the divergent ideas of different winemakers and as a result guided their vineyards into lower yields and higher quality grapes. Because of his skill and Hispanic heritage, Salvador was also able to bridge the difficult cultural and communication gaps that often exist between wineries and vineyard workers.
In 1987, based upon the high demand and stellar reputation of his winegrowing, Salvador started his own vineyard management company, Renteria Vineyard Management. At the time, it was one of the first Mexican owned vineyard management companies in Napa Valley and is now among the top three. Tending many of the most prestigious Napa Valley vineyards, Salvador quickly garnered a reputation for his exceedingly high standards- a reputation his son Oscar would embrace and upon which he would build.
In 1993, Oscar Renteria, who had worked alongside his father for many years, assumed proprietorship of Renteria Vineyard Management. Oscar continued to care for the handful of distinguished vineyards his father cultivated and progressively increased his clientele. Working with select vineyards in Napa Valley and Sonoma's Russian River, Renteria grows world renowned grapes for clients that include William Selyem, Robert Mondavi Winery, Caymus, Rombauer and Duckhorn.
Continually increasing the quality of geographically diverse vineyards, Oscar implements new approaches in vineyard technology. While father and son continue their hands on approach to viticulture, Oscar believes the infusion of technology is insurance for the future. By combining practical, generational field knowledge with innovative trials and experimentation, the Renteria family has found a balance which allows them to grow the finest grapes possible.